I didn’t love Michael Jordan because I watched all of his games. I loved him because I watched all of his highlights … with Stuart Scott - the fan engagement icon of the 90’s.
Take that same analogy for a French kid who loves Victor Wembenyama.
Fans are all over the world. Most of them have restrictive bedtimes. The way of the internet is to miniaturize and personalize. Now it’s time for highlights to do the same.
Highlights are the way to internationalize sports.
Sports is media. And media is a global game.
